About

We believe in everyday pieces that get better over time, ever since the day you first put it on.

Timeless and versatile pieces that allow you to show up for yourself in a world dictating their own perceptions of beauty and modesty. Our philosophy is to awaken a sense of freedom in modern women’s everyday wear with feminine shapes and silhouettes in ethically sourced materials. Always empowering, our designed by women for women approach ensures that our pieces flatter the everyday woman, regardless of age, body shape and style. 

A lot like falling in love, the butterflies in your stomach when you first lock eyes on an item of clothing that catches your attention. You perk up and look for details, for compatibility, for how it would fit into your already existing wardrobe. That sudden rush of adrenaline, you simply must try it on, and experience that overwhelming rush of feelings when you realise you’re meant for each other.

And everyday, ever since..you’ve fallen in love. Our pieces are not temporary flings that get tossed to the back of your closet, they are long-term commitments that simply get better over time and make you fall in love over and over again.